UPAJ SAATHI is a unique vertical where in we partner with farmers in our neighborhood to grow a particular crop for the season. Since these fields are in the same vicinity as ours, they are easier to monitor. This year we grew Fruits with Neeruben and her daughter in the village of Asoj. We bring this freshly harvested lot at your door step for a nominal price.
Why farmers like her like to become Upaj Saathi?
Simply because they get a good price for their produce. They don't get lost in a chain of traders and transporters, instead they are able to reach customers directly. In turn, they are also inspired to raise crop the next season without any compromise. So you are also ensured a good quality.